Ubiquitous PersonalizationThe advent of the Internet has brought a renewed focus on the individual. Now you can customize your stock market ticker tape; on-line stores can keep track of your prior purchases and make recommendations accordingly; and "bots" are at your fingertips to locate goods, services, and information to fit your needs. Students need to know about computer "cookies" and privacy rights. Schools need to personalize educational services to meet the demands of an increasingly choice-oriented society.

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