The
advent of the Internet has brought a renewed focus on the individual. Now
you can customize your stock market ticker tape; on-line stores can keep track
of your prior purchases and make recommendations accordingly; and "bots"
are at your fingertips to locate goods, services, and information to fit your
needs. Students need to know about computer "cookies" and privacy
rights. Schools need to personalize educational services to meet the demands
of an increasingly choice-oriented society.
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